Introducing Rochelle Melbourne, Founder and Creative Director of Forever Devine.

 

Rochelle Melbourne embarked on her journey in late 2014, debuting at London Fashion Week, just six months after graduation and has since become an accomplished designer. 

Growing up, she spent much of her time with her Nan, who was a tailor and dressmaker based in Smethwick Birmingham. Her Nan passed on valuable skills and confidence, which inspired Rochelle to pursue her aspirations.

She attended Dudley College, followed by Walsall College, where she studied under Wayne Aveline, the winner of Project Catwalk UK Season 2. In 2013, Rochelle completed her journey with a BA HONS degree from Middlesex University.

As a luxury British designer brand, Forever Devine is celebrated for Haute Couture, bespoke tailoring and ready-to-wear for both men and women.

The brands identity blends quiet elegance with modern sophistication, creating bold silhouettes, refined detailing and timeless luxury.

The children's line Pretty Golden, brings playful couture to life.  Named after Rochelle's daughter's French name, meaning "Jolie Dior" designed for movement and joy.

For over a decade, Forever Devine has specialised in bespoke craftsmanship tailoring garments that reflect the individuality, lifestyle and spirit of each client.